I’ve always believed that if you put in the work, the results will come. I don’t do things half-heartedly. Because I know if I do, then I can expect half-hearted results.
— Michael Jordan

Meet Our Team

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Steve Grinstead

Steve has 40 years experience in the food distribution industry, most recently, eight years as CEO of PRO*ACT. During that same period, he started up and acquired numerous other companies; most were vertically integrated in the fresh food supply chain. Prior to PRO*ACT, Steve spent three years as COO of Standard Fruit and Vegetable in Dallas. During his tenure, the company experienced significant organic growth as well as completing and integrating several acquisitions. Prior to his tenure at Standard, Steve was President of Fresh America, a produce distribution management company.

During his career, Steve has been involved in and had leadership roles in numerous high growth fresh food companies as well as the tech industry. He was involved in many rounds of capital raising, a Public Offering on the Nasdaq Stock Exchange as well as completing and integrating numerous acquisitions. Steve excelled in building strong teams consisting of talented and driven executives.

Steve has been very active in industry wide organizations and was the 2003 Chairman of United Fresh Fruit and Vegetable Association. He later served as the 2012-2013 Chairman of the United Fresh Foundation. Steve is a long time member of the PMA, National Restaurant Association and the Food Marketing Institute. He has served on many committees, including the Industry Traceability Initiative Task Force and United’s Produce GAP Harmonization Task Force.

Michael Grinstead

Michael is a 2014 graduate of the University of Florida. His work experience has involved: a sales and marketing full-time position at iMyne, an internet/marketing services company, a management internship at the Mark Bostick golf course on the UF campus, worked as a manager for the University of Florida football team, and was a marketing intern at the Frisco RoughRiders minor league baseball team.

Prior to college, Michael earned the rank of Eagle Scout in the Boy Scouts of America and was very involved in the Dallas community during this time, volunteering with National Honor Society, Young Men’s Service League, and his local church. Michael played varsity lacrosse in high school and still enjoys basketball and golf.

Bobby Grinstead

Bobby is a 2011 graduate from Arizona State University (Go Devils!). Since graduation Bobby has been with Cigna Group Insurance working in employee benefit administration and policy management. Being highly motivated to help the community, he is an active volunteer with Safe Kids Greater Dallas. Married in 2004, Bobby is enjoying life with his new wife and two dogs.